We’ll cut right to it: “How to create an effective affiliate registration page” is really the same as saying: “How to create an affiliate registration page that works for you.” Why? Because the questions you ask, and the way you present your brand out in the world, will return the type and quality of influencers you need to succeed. And you’re way too special to believe that they’ll be exactly the same as another brand’s ;)
That being said, there are common themes in all of the successful brands we partner with. And here they are, for your perusal.
Get the Information They Need on Day One
📍 Where we are in the app: Channels > Affiliate Registration Page
You can absolutely revisit and update this page anytime, but ideally, you’ll spend a little time upfront to get it pretty well buttoned up. Try to determine the top 20 broad questions you need, in order to keep your program inclusive. Let’s face it — affiliate quality and quantity will be key to gathering meaningful data and ROI. As you live and learn through several cycles of affiliate management, you’ll have actual data to back up any changes.
Twenty fields is a pretty good start. But definitely:
Physical address (in case you want to mail them some swag)
How and where and why they want to promote your brand and/or products
A publicly-verifiable social handle (at least one)
You’ll want to verify that you can reach out to your affiliates in multiple ways, just as you would with anyone else you work with.
When to Get More Exclusive
If you’re after a very specific type of influencer — a niche sort with a reach — you can ask for things like professional certification (If you’re a beauty brand, and you want to ensure this influencer knows their stuff, you may want to ask for a cosmetology license as a required field, for example).
You can even go a step further and throw a challenge at them: Ask them a question only an industry expert could answer. For example, say you sell yoga gear, ask applicants to share their favorite mats for Bikram versus Vinyasa and why. Sure, they can Google the answer, but only applicants who take the time to answer these questions thoughtfully should even be in the running.
Your Terms & Conditions will cover most of this, but you can’t overdo it on the confirmation. You want real, motivated humans who understand what you’re looking to do, and who are prepared to do it on your brand’s behalf. You can add checkboxes to prompt applicants to confirm that they’ve read and agree to your rules.
Set responses to questions to “required”:
Go to Channels > Affiliate Registration.
Click Custom Form Fields at left.
Click the Add Custom Field button.
Enter the field info and check the Required? box.
Save the new, required field.
Take a close look — especially in the early days — at all of the information your applicants provide. Can you verify that their contact info matches the name they’ve given you? Do their social handles and email address look legit? If anything seems off, don’t be afraid to turn them away! You want to launch with full program integrity intact.
This is a bit of matchmaking, isn’t it? Even a real, non-scamming affiliate can run a CPC campaign that lands your products somewhere outside your comfort zone. You can filter these applicants out by asking the right questions. Be crystal clear: Tell them explicitly that you don’t want to see your brand and/or products promoted on an adult site (or if you do). Tell them you won’t tolerate any cursing in promotions of your wholesome kids crafting line. Save yourself time and stress.