Attribution can get tricky in the wider world of affiliate and influencer marketing. Did that customer buy your product because of your own efforts or your affiliate’s? One way to filter through the complexity is to apply Cookie Days to your affiliate offers.
Cookie Days create a window during which a sale (conversion) can be attributed to a specific affiliate. After that end date passed, the conversion will show up in Refersion as Unqualified instead of Pending.
Example: You set your Cookie Days to 30 days. A customer visits your affiliate’s blog and clicks a referral link, but leaves your shop without completing the purchase. That same customer comes back directly to your store 31 days later and completes the purchase. This order would show up as Unqualified in Refersion. You still have the record, and you can sort it out directly with your affiliate if need be.
Note: Click attribution happens on a "last touch" basis. That means that if a customer clicks on multiple different affiliate links to visit your shop, only the last link that was clicked will be attributed to the order.
How to apply Cookie Days to an offer:
Go to Manage > Offers from your Dashboard.
If you’re creating a new offer, click + Add. If you’re updating an offer, click on that Offer Name from the list below.
Scroll down, and expand Advanced Options.
Enter a Cookie Day duration.
Save Changes.
If you create an offer and you do not adjust the cookie-day duration, the default cookie days will be set to 90 days.
Note: Cookie Days tracking only works when a customer uses the same device and browser, in regular (non-Incognito or Private) mode, and with the same cache intact.