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Conversion Triggers
Conversion Trigger Types
Conversion Trigger Types

Learn the different ways to track affiliate orders without a referral link.

Nick Castellano avatar
Written by Nick Castellano
Updated over a week ago

Sometimes affiliate links aren't conducive to affiliate order tracking. Social media and print promotions are a couple of examples. For those scenarios, Conversion Triggers are creative tracking alternatives that don't require a visitor to click on a link.

There are three types of conversion triggers:

  • Coupon Code conversion triggers: Create unique coupon codes per affiliate. When the coupon code is used, the affiliate will be credited for the order. Works well for Instagram and Snapchat influencers.

  • Email conversion triggers: Affiliates can submit emails of prospective customers. When one of those customers makes a purchase, the affiliate will be credited automatically. Popular with affiliates who have a network of engaged customers. Also useful for creating lifetime customers, or customers that are associated to an affiliate for any order.

  • SKU conversion triggers: These are royalty payments, crediting an affiliate every time a specific product is purchased. This feature is disabled by default, if you would like us to turn it on for your account please shoot us an email!

NOTE: If you are using conversion triggers and link tracking, it is possible for a visitor to use one affiliate's link and another affiliate's conversion trigger (coupon code, for example). By default, this will credit BOTH affiliates for the order, but we can set your account to automatically deny one so you are not double-crediting. Send us an email at [email protected] and we'd be happy to set this for you!

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