Discount links are a great way to offer discounts to customers without the extra step of the customer manually applying the coupon code at checkout. Proper management of these discount codes optimizes affiliate program efficiency and improves the overall affiliate experience.
You can assign these discount links from your Shopify store to individual affiliates, so their affiliate link will always carry that same discount.
From your Shopify Store:
1. Click Discounts from the left hand navigation pane.
2. Select Create discount.
3. Select Discount code.
4. Enter a discount code Name, then click Generate code.
A code will replace your discount code name.
5. Add your discount details, then click Save.
6. Click Get a shareable link.
7. Click Copy link.
From Refersion:
8. Go to Manage>Affiliates
9. Click on an Affiliate's Name to go to their Settings page.
10. Click Referral Link Settings from the left menu.
11. Paste the copied discount code — the part of the URL that looks like: discount/nameofdiscount in after the Default Domain part of the URL.
12. Click Save.
The Affiliate will have an updated link to grab from their Dashboard, and customers who make purchases through the link will receive your Shopify discount!
Turning All Affiliate Links into Shareable Discount Links Automatically You can also incorporate automated workflows to streamline the process for all affiliates.
The above solution is rather manual and only suited for updating a handful of affiliates' links. If you want, then we can help you with automating this process so that all of your affiliates' referral links are turned into shareable discount links! You even have 2 options to work with:
Use Each Affiliate's Individual Coupon Code
We can dynamically turn each affiliate's default referral link into a shareable discount link using their individual coupon code. For this to work, every affiliate in your program needs their own coupon code! Otherwise their link will be broken by the formatting if they don't have a coupon code. You can review our help guides on creating coupon codes and allowing affiliates to pick their own coupon code to accommodate this solution.
Use a Generic Coupon Code
If the discount code is generic (for example, you might want to add the code BLACKFRIDAY to every affiliate's link for a limited-time promotion), then just let us know! We'll format all of your affiliates' links to include that same static coupon code.Interested in one of the above automated options? Just email [email protected] to get started with this process!
Best Practices and Tips
Regularly audit affiliate performance and confirm that assigned discount codes are valid and active in Shopify.
Clearly communicate with affiliates, explaining how their referral links work with the integrated discount codes.
Utilize automation tools within Refersion for an efficient workflow, especially for programs with a large number of affiliates.
Bulk Managing Affiliate Discount Codes
For businesses with numerous affiliates, bulk management simplifies the process of integrating discount codes. Use the following steps:
Enable Coupon Fields at Signup: Add a field to your Affiliate Registration Page to allow new affiliates to enter their desired coupon code during signup.
Assign Codes to Current Affiliates: Manually create unique coupon codes for affiliates without one. Navigate to Manage > Affiliates > Conversion Triggers, and use the "+ Add Trigger" option to assign new codes.
Request Bulk Upload: Contact the Refersion team to submit a report request for bulk uploading coupon codes. Notifying affiliates of their updated referral links is recommended once changes are made.