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Tips for Reaching Out to Potential Affiliates
Tips for Reaching Out to Potential Affiliates

Use this example email template along with some best practices to successfully recruit more publishers and affiliates.

Andre Tan avatar
Written by Andre Tan
Updated over a week ago

If you’ve found a publisher, affiliate, or influencer that you think is a great fit for your brand and you want them to join your affiliate program, then you’re first going to have to introduce yourself to them

There’s no one-size-fits-all solution when it comes to this kind of outreach. You should always personalize your approach and cater your outreach to each individual publisher or affiliate that you’re reaching out to (the more personalized and conversational your message is, the more likely you are to get a response!)

However, we have some tips as well as a template initial outreach email that you can look over to push you in the right direction

Affiliate Recruitment Best Practices

  • Always include these important details:

    • Your vertical and relevant products

    • Why you’re a good match to work together

    • CPA - Commission per action, and any other offer details

    • Link to the registration page for your Refersion program

  • Follow up regularly

  • If you don’t receive a response, then try reaching out to different contacts representing the same affiliate if available

  • Send to as many contacts as possible, to increase chances of a response

Email Template

Subject line: [Affiliate name], we’re a great match. Let’s work together!


Hi [Affiliate name],

My name is [your name], [your job title] at [your brand]. We’re in the [your brand’s industry or vertical] industry, and we’re most well known for our [your most well known or popular product.]

I’m reaching out because upon review of your content, I believe [affiliate name] would be a great fit for [your brand name]’s products.

(If applicable)

We’ve seen our competitor [your competitor’s name]’s products on your site and we’d like to also partner with you on product promotions in your content.

We offer [your commission per action %], and [any other offers: exclusive coupons/discounts, etc]. We will also provide access to our promotional calendar. (if applicable)

If interested, you can register to work with our brand here [link to your registration page]. Please also provide us with details of your audience that we can review.

I’m happy to jump on a call to discuss our program details, just let me know! Or, you can schedule a call with me here [calendar schedule link] when you’re ready.

Looking forward to working with you,

[Your name]

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