Affiliate Discovery is a tool that helps brands find affiliates and publishers to partner with. With Affiliate Discovery, you will be able to:
Search and filter from a database of over 3.6 million affiliate websites to find affiliates who are most relevant to your industry or vertical.
Create a list of your favorite affiliates and download their contact information.
Discover which top-performing affiliates are working with your competitors.
Please note: If you'd like to have this tool enabled in your account, please reach out to your customer success manager.
How it works
You’ll search for affiliates based on vertical and/or keywords relevant to your brand.
You’ll review the affiliate profiles to decide if they’re a good fit.
You’ll save your favorite affiliates as your browse - creating a list you can export later.
You’ll download your list of favorite affiliates and reach out using the contact information provided by the tool.
Configuring the tool
In order to take advantage of the "My Vertical" search page and the gap analysis feature, you’ll want to add your brand’s vertical, website, and a few competitor websites.
You can configure your vertical and website settings by clicking “Configure Account” in the top navigation bar. Clicking this button will show a popup like the one below:
In the popup, click the dropdown menu to configure your vertical and use the plus (+) sign to add new websitescompetitors. Once you’re satisfied with your settings, click “Update” to save your changes.
The left-side navigation menu
In the left-side menu you’ll find the following links:
Keyword Search: The keyword search page allows you to find affiliates by entering a single search term. If you need to search for another term, you'll need to replace your current keyword.
My Vertical: This page will show affiliate websites based on your vertical.
My Competitors: This page will show all affiliates who are promoting your competitors regardless of whether they're in the same vertical as your brand.
Gap Analysis: This view will show a side-by-side comparison of your brand and the competitors you select. From here, you can see which affiliates are working with your competitors and not you or those working with you and your competitors.
Saved Affiliates: This is where you can review the list of affiliates you marked as "save".
Notes: When you add notes to an affiliate’s record, they’ll show in the “notes” list.
Export History: This page will show a list of exports you requested from the “Keyword Search”, “My Vertical”, “My Competitors”, and "Gap Analysis" pages.
Using the tool
Searching for affiliates
In the tool, you can search for affiliates by keyword or business vertical. You can further narrow down the results using filters, saving affiliates, and hiding those that are not relevant to your brand or don't meet your brand's requirements.
On the “Keyword Search”, “My Vertical” and “My Competitors” pages, you can view search results as a list or as cards. The list view will allow you to take quick actions such as hiding affiliates with the eye icon or saving affiliates with the star icon (☆).
You can click on a row in the list, to reveal more information about the affiliate such as contacts, social media links, other sites they’re linking to, and top keywords they rank for on search engines.
The card view shows all of the information mentioned above in an expanded format making it easier to skim through the results and find affiliates you may want to work with quickly.
Exporting saved affiliates
Once you’ve created a list of saved affiliates, you can export them from any of the search pages such as “Keyword Search” and “My Vertical”. On either of these pages, you’ll go to the bottom of the Filters section in the right sidebar and find the “Favourite affiliates only” option. Click the toggle switch to enable this option.
Once your list is filtered down to just your favorites, click "Export". You can download the list in the "Export History" tab from the left-side navigation menu.
In the export, you’ll be able to see the affiliate’s website URL, social links, and contact information so you can reach out to them later.
Note: Not every affiliate may have social links; however, most affiliates should have email addresses you can use instead.
Reaching out to affiliates
Once you've curated a list of affiliates and exported their contact information, you can reach out to affiliates in one of three ways:
You can upload the contacts from your exported list into an email marketing platform such as Mailchimp or Klaviyo. From there, you can use dynamic tags to personalize your bulk outreach.
You can send a personal email to each affiliate individually.
For affiliates with social media information included in the export, you can reach out to them on their social channels.
Whichever option you choose, be sure to mark the affiliates as "contacted" when you're done to stay organized. If you need help figuring out the best messaging for reaching out to affiliates, we've put together some tips for you in this article.
If you get stuck along the way, reach out to our team in-app or via email at [email protected].