We compiled a shortlist of words and terms you’ll see in the Refersion app, and out in the wild. This list, along with our industry, is ever-evolving. Check back periodically for new additions.
Term | Definition |
Actions | From Refersion, Actions allow you to do something with the info you have — like pay an affiliate whose conversion(s) you've approved. |
Ambassador | An individual who raises awareness of a brand via their own personal brand and network. |
Affiliate | An individual or company that promotes your brand or product and earns a commission from those promoted purchases. |
Affiliate Order | An affiliate order is a sale generated through an affiliate's efforts. For example, if an affiliate is promoting your site through their unique link, and a visitor clicks on that link and purchases a product from your site, that counts as an affiliate order. |
Affiliate portal | Where affiliates log in to Refersion and do things such as check payments and grab referral links. |
Affiliate registration page | The page with merchant branding, terms & conditions, privacy policy, etc., used to recruit new affiliates to a network. |
Affiliate status | Whether an affiliate is currently active, pending approval, denied, disabled, or archived within Refersion (as they related to your network). |
API | Acronym for "Application Programming Interface." A set of tools and instructions that allows two different programs to talk to one another. |
Banner | A designed image that can be shared and used in the promotion of your products. |
Branding | Within Refersion, this refers to your site title and logo. |
Bulk action | Do something for multiple records at the same time, e.g. approve multiple conversions at once. |
Calculation logic | The method of calculation for your commision payouts based on the choices you've made regarding shipping, taxes, VAT, discounts, etc. |
Channels | Places you can access, market to, and otherwise communicate with an audience (in Refersion, with prospective affiliates and your existing network). |
Click | An action tracked by Refersion that shows a customer's intent to purchase a product. |
Commission | A sum of money (typically percentage of sale) reserved for an affiliate when their promotion of your product results in a purchase. |
Conversion | A purchase made that is attributed to an affiliate |
Conversion status | A live record of where a conversion or payment stands. Conversions can be Pending, Approved, Denied or Unqualified. |
Conversion trigger | Ways to track affiliate orders without a referral link. |
Cookie days | An expiration date on affiliate attribution. Let's say you've entered 30 cookie days until your offer expires. If a customer clicks on an affiliate link within the 30-day window, but does not complete the purchase until after Day 30, the conversion will be marked "Unqualified." |
Coupon code | Computer-generated codes that help you and your affiliates incentivize customers and track purchases. |
Creatives | Public-facing elements of an advertisement or other piece of marketing including photo, video, copy. |
Current offer | The offer you've currently set for each affiliate or group of affiliates. |
Domain | The root of a URL; the main page of a website or ecommerce store, e.g. netflix.com: “netflix” = the main domain; “.com” = the top-level domain. |
Dynamic tag | A placeholder for data. In your emails, for example, this could be an affiliate’s name. |
Engagement | How active your network is. |
HTML | Acronym for "Hyper Text Markup Language": the standard markup language for websites. Will be in some of the code you copy and paste to complete an integration. |
Influencer | A person with a trusted following (usually on social media) who promotes your brand or product and earns a commission from those promoted purchases. |
Integration | When two systems combine — at any level — in order to enhance the capability or experience of one product (or both). Example: Refersion integrates with your ecommerce store in order to track affiliate sales. |
IP exclusions | A list of specific computer and network IP addresses that will not be included in the order-tracking (processing) process. |
Javascript | A programming language that enables interactivity on the web; you'll include Javascript for certain integrations. |
Looker | A Refersion integration partner that enables custom reporting. |
Meta tag | Text snippets that help summarize what a page is about. Important for SEO. |
Micro Influencer | A person with a trusted following of 1,000-100,000 (usually in a niche area) who promotes a brand or a specific product and earns a commission from those promoted purchases. |
Network | Within Refersion, this indicates the group of affiliates, influencers and ambassadors who promote your product(s) and expand your market reach. |
Offer | The terms by which you agree to credit an affiliate for their referral, and the way you may segment your network. |
Parameters | The information that helps create a specific URL extension that makes it possible to track events such as clicks. |
Payment approval | A process of approving payments before they go out in order to ensure your program isn't affected by scams or spams. |
Payment method | How you are going to pay affiliates in your network: via PayPal, Payment Rails, gift card, manual check or bank transfer, etc. |
Payment status | A record of where your payments stand, viewable from your Payment page: Pending, Completed or Failed. |
Performance marketing | A term for action-based digital marketing and advertising programs (payment based on leads, clicks, sales, etc.; also sometimes used as an umbrella term that includes "Affiliate Marketing"). |
Post-Purchase | One of the channels you can leverage to turn customers into affiliates and influencers, from Refersion. |
Publisher | A company or network that promotes your brand or product, and earns a commission from those promoted purchases. |
Referral Link | A link that allows you to track clicks and purchases (conversions), and ultimately credit affiliates. |
Refersion Marketplace | Where affiliates can build relationships with top merchants and brands, access transparent offers, and earn higher commissions. |
SEO | Acronym for "Search Engine Optimization": what words, terms, and organization to use in order to help search engines understand your value, and improve your search rankings. |
SKU exclusion | Ask us to ignore (not process) orders on specific products by providing those SKUs. |
Third-party tracking | Refersion enables you to pull in additional tracking from outside software providers such as Facebook and Google. |
Tiered commission | This is a more advanced commission structure that allows you to incentivize your affiliates to earn a higher commission based on number of sales within a set time period. |
URL | The address of a web page you might link to in order to track affiliate conversions. It is an acronym for "Uniform Resource Locator." |