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What Should I Include in My Terms & Conditions and Privacy Policy?
What Should I Include in My Terms & Conditions and Privacy Policy?

How to set the rules of your affiliate marketing program

Andre Tan avatar
Written by Andre Tan
Updated this week

Your Program Terms and Privacy Policy will govern the relationship between you and your affiliate network. Here are some examples of things you might want to include:

Terms & Conditions Examples

  • Description of Services

  • Tools (as in which party will provide them)

  • Restrictions

  • Compensation

  • Confidentiality

  • Content License

  • Intellectual Property Rights

  • Brand Materials & Trademark

  • Minimum Age Requirement

  • FTC Requirements

  • Indemnification

  • Term and Termination

  • Independent contractor (that applicant is not an agency representing an affiliate)

  • Governing Law, Jurisdiction and Venue

  • Notices

  • Equitable Relief

Sample terms and conditions

Privacy Policy (consulting a lawyer is always a good idea 👍 )

  • Who is responsible for what happens with data

  • What is personal data and what do you collect

  • What do we do with personal data

  • Use of cookies

  • Security of information

  • What are the affiliate’s rights

  • Contact information

Though we’re not lawyers, we can provide some examples of what other successful merchants and brands have included. Some may be more applicable to your program than others.

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