UTM parameters in a URL identify the marketing campaign that referred traffic to your website. As a merchant, you have a few options if you want to customize your affiliates' referral links with UTMs.
Manually for Individual Affiliates
If you want to manually update an affiliate's referral link to include UTMs, then you can find the affiliate from the Manage>Affiliates tab, click their name to open their profile, go to Referral Link Settings on the left, and then add the UTMs that you want to use:
Important Note: Changes made to the individual referral link settings of affiliates will have the highest priority and override the next two settings.
Automatically for Shopify Merchants
You can go to the Account>Settings>Shopify tab and enable the 'Shopify Marketing API (Beta)' setting. This automatically adds the following UTMs to every affiliate's link.
utm_source=refersion
utm_medium=affiliate
utm_campaign={affiliate's unique RFSN parameters}
That last UTM will be dynamically populated per affiliate.
Automatically for All Merchants (Regardless of Platform)
You can utilize an account-wide backend setting (that the Refersion team must configure for you) to add different UTMs to all of your affiliates' default referral links. You just have to let us know what UTMs you want to add. With this setting, there are some dynamic UTMs that can be included in every affiliates' link. They are as follows:
{offer_id} = Offer ID of the affiliate.
{affiliate_id} = ID of the affiliate.
{affiliate_code} = Check sum of the affiliate. We provide this as a response in some of our API endpoints. Sort of like the affiliate ID.
{coupon_code} = The last conversion trigger for the affiliate.
{company_name} = The affiliate's company name.
{affiliate_first_name} - The affiliate's first name.
{affiliate_last_name} - The affiliate's last name.
{customfield_12345} - The value from a specific custom field ID taken from the registration form.